About

Hospitality operators who build technology.

Behind You Hospitality Solutions started in restaurant and hospitality operations and became a technology company. The name stayed because the philosophy is the product: notice what someone needs, and handle it before they have to ask.

Technology should feel like hospitality. It should greet you, anticipate you, and quietly remove every obstacle in your way. That is how we build: websites, AI, automation, systems, for every industry we serve.

Service first. Technology second. People always.
Jay Kelly, founder of Behind You Hospitality Solutions
Jay Kelly, founder. Fifteen-plus years across hospitality operations, technology, support, payments, and business systems.

Why "Hospitality" stays in the name

Hospitality isn't our industry. It's our foundation.

We started in hospitality consulting, helping restaurants and hospitality groups solve operational, technology, and systems problems. That work found quick success, built on the fifteen-plus years our founder, Jay Kelly, brought from hospitality, restaurant operations, technology, support, payments, and business systems.

Then business owners outside hospitality started calling, through relationships built across those years: help with websites, customer systems, reporting, AI, and the tools underneath all of it.

Instead of rebranding, we built. We built Ordenare, a customer and event management system the hospitality industry runs on. We built Residual iQ, a reporting dashboard for payment professionals. We built SweetFire AI, an AI assistant for a distribution business. And we built websites, first for friends and family who own restaurants, trade businesses, and shops, then for clients. Doing that properly one at a time was slow, so we built the tools to do it the same way every time. Each system was built for our own work first and proven there before a client ever saw it.

The name stayed because hospitality is not an industry we served. It is the standard we hold every system to: notice what someone needs, and handle it before they have to ask.

Why Behind You

Where operations and technology meet.

Service first. Technology second. People always. Here is what that looks like in practice.

  1. Operations and technology under one roof.

    Most consultants understand business. Most developers understand software. We have run the operation and written the software, which is why the systems fit how a business actually works.

  2. Built on our own business first.

    The website builder, the report card, the launch process, the dashboards, and the AI assistants all run our own company before they run yours. If something breaks, it breaks on us first.

  3. Connected, not stitched together.

    Website, forms, analytics, email, DNS, and the tools you already use are designed to talk to each other. No duplicated work, no broken handoffs, no missing visibility.

  4. The best technology is invisible.

    It quietly removes obstacles and lets your team focus on the work. That is the hospitality standard, and it guides every project we take on.

Behind you.

Talk to the person who built it.

Thirty minutes, no pitch deck. Bring the bottleneck, the website, or the system you are not sure about.

Book a 30-minute callText (816) 659-3754

Or start with the free website report card. A real person answers either way, usually the founder.