What we build

Websites first. Then the systems that run the business.

Four things, explained plainly, with the work that proves we have done each one before. Technical detail is there if you want it, tucked behind a tab on each section.

01 · From $995, flat. You own it.

Websites

Most small business websites were built once, years ago, by whoever was cheapest at the time. The prices are wrong, the photos are stock, the reviews are buried, and it takes six seconds to load on a phone. That is the site most of our customers come to us with.

We rebuild it properly. We read everything on your current site first, so no page, phone number, form, or map gets lost. Then we build the new one around your real business, show it to you next to the old one, and launch it without your email going down. The build is one flat price, quoted in writing before we start. Hosting and unlimited edits are $50 a month, no contract. You own the whole thing.

Pricing, what is included, and the FAQ.

How a build runs, for the technical reader

Every build goes through the same eight stages, in order: probe the existing site, scrape every page and asset, audit the full link graph, build the replacement from one of nine named design systems adapted to the business, polish (image optimization to AVIF and WebP, self-hosted fonts, security and caching headers), prove parity against the original (every route, phone number, form, map, and social link), run an accessibility check against WCAG 2.2 AA, and deploy behind an access gate.

Output is static HTML served from Cloudflare's edge with structured data, a sitemap, and an llms.txt file, so search engines and AI assistants read the real page without running anything.

What you get

  • A multi-page website with your real photos, your real reviews, and your services, built to look like your business and nobody else's
  • A side-by-side comparison with your current site before anything goes live, so you can see nothing was lost
  • Fast on a phone, easy for Google and AI assistants to find, and checked so everyone can use it
  • A private preview link, plus a short, honest list of what we noticed on your current site
every buildthe same steps
01 read
everything on your current site
02 save
every page, photo, and phone number
03 list
what must carry over
04 build
the new site, around your business
05 speed
fast on a phone
06 check
nothing lost, everyone can use it
07 preview
you see it before anyone else
08 launch
email keeps working

02 · Every customer, quote, and follow-up in one place

Customer relationship management (CRM) systems

A lead should never live in someone's head or a text thread. When a customer calls back, the person who answers should be able to see the whole history in one place. That is what a customer relationship management system does, and it is where most small businesses lose the most money without noticing.

We have built these at full scale. Ordenare is an event and catering management platform we built for the hospitality industry and still run: leads, proposals, e-signatures, menus, payments, and guest portals, from first inquiry to paid invoice. For a smaller business the system is smaller, but the idea is the same. It is shaped around how your team already works, not the other way around.

What one looks like

  • One screen per customer: every call, quote, email, and payment, in order
  • A pipeline you can see at a glance: who is new, who is waiting on you, who is ready to pay
  • Follow-ups that happen on time because the system reminds the right person
  • Reports that tell you where leads come from and where they stall
Ordenare, the event and catering management platform we built
Ordenare, a full event and catering management platform we built and run: leads, proposals, e-signatures, menus, payments, and guest portals in one system.

03 · Your numbers on one screen

Reporting dashboards

Most owners know how the business is doing by feel, and find out for sure at tax time. The numbers exist, they are just spread across a point-of-sale system, a bank, a booking tool, and a spreadsheet somebody updates when they remember.

A reporting dashboard pulls those together and keeps them current without anyone doing it by hand. We built Residual iQ for payment professionals who manage portfolios of accounts and needed one place to see all of it. Every website we host also comes with a smaller version of the same idea: a live dashboard of who visited and what they did, and a monthly report in plain English.

What one looks like

  • Sales, costs, and performance pulled from the tools you already use, updated on their own
  • One screen you can open on your phone instead of five spreadsheets
  • Trends you can actually see: this month against last, this location against that one
  • A plain-English summary emailed to you on a schedule
Residual iQ, the reporting platform we built for payment professionals
Residual iQ, a reporting and portfolio platform we built for payment professionals: centralized reporting, visibility, and analytics.

04 · The busywork, handled before you get in

AI assistants

Every business has work that has to happen but does not need a person's judgment: reading what came in overnight, sorting it, pulling the right information together, writing the first version of a reply, moving a record from one system into another. That work is where mornings go.

AI assistants do it on a schedule. What keeps it safe is the boundary: the assistant prepares, a person decides. Anything that reaches a customer waits for approval, and every run leaves a record of what it touched. We built SweetFire AI for a distribution business that was drowning in supplier price sheets. It reads them, researches products, and keeps the catalog current, and a person signs off before anything changes.

What you get

  • Overnight messages read, sorted, and turned into a draft reply someone on your team approves
  • Information kept in sync across the tools you already use, without anyone retyping it
  • Something watching your website, your inbox, or your systems that raises a flag before a customer notices a problem
  • A log of everything the assistant did and why
SweetFire AI, the operational assistant we built for a distribution business
SweetFire AI, an operational assistant we built for a distribution business: it reads supplier price sheets, researches products, and keeps a catalog current.

05 · Two scores, in plain English, by email

The free website report card

Before you spend a dollar with us, you can find out exactly where your current website stands. Put your address in on the Websites page and we send you a report card.

It grades two things a business owner actually cares about. First, how well the site turns a visitor into a customer: where the reviews sit, whether a phone number is reachable from every page, how it reads on a phone, whether the design signals a business that is doing well. Second, whether Google and AI assistants can find, understand, and recommend you. We hold our own site to the same two scores.

For the technical reader

Internally the two scores are the Conversion Opportunity Score (COS) and the Digital Entity Optimization score (DEO). The engine crawls several pages, not just the homepage, judges what it sees with a vision model against industry profiles so a plumber is never penalized for lacking features a plumber does not need, and checks structured data, crawlability, an llms.txt file, name and address consistency, and whether the service copy is specific enough to answer a question.

What you get

  • A score for how well your current site turns visitors into customers, and what is costing you
  • A score for whether Google and AI assistants can find and recommend you, and what is missing
  • Written so it informs rather than insults. We never trash the site you have.
  • Delivered by email in minutes, no sales call attached
report card · sampletwo scores
turning visitors into customers
72 / 100
what is costing you
reviews buried · no tap-to-call on mobile · dated design
found by Google and AI
31 / 100
what is missing
business details Google can read · thin service descriptions
pages checked
9
phone number reachable
on 2 of 9 pages
delivered
by email, in minutes

06 · The most common way a new website hurts a business

A launch that keeps your email working

The most common way a website launch hurts a business has nothing to do with the website. Somebody edits the domain settings by hand, gets one line wrong, and the inbox stops receiving mail for two days. Customers assume you are ignoring them.

We took the hand out of it. Before your new site goes live, we copy every one of your domain's settings, read them back, and compare the email settings against the original. If anything does not match, the launch stops. There is no guesswork in that step and no AI either, on purpose. Same input, same result, every time.

For the technical reader

The go-live process snapshots the domain's full DNS, replicates it into a Cloudflare zone, adds SPF and DMARC baselines where missing, then diffs MX, SPF, and DKIM against the originals. A mismatch is a hard stop. The client's only action is a nameserver change at the registrar, which is reversible.

What you get

  • A complete copy of your domain's current settings, saved before anything changes
  • Your email settings copied exactly and checked against the original before the switch
  • One step on your side: paste two lines at the company you bought your domain from. If anything looks wrong, paste the old ones back.
  • Nothing goes live until the check passes
launch checkbefore the switch
settings saved
14 records
copied
14 of 14
email routing
match
email protections
match
check
PASS
your step
paste 2 lines · reversible

07 · Included with every website we host

See who is visiting

Most analytics tools are blocked by a third of browsers, slow your site down, and still cannot tell you whether anyone called. Every site we host comes with our own visitor dashboard instead. It shows you who came, what they looked at, what they tapped, and how fast the page was for them.

It also shows you something nobody else does: when Google and the AI assistants come to read your site. That is how you know the work to get found is working. No ad trackers, no following people around the internet, and the privacy policy says exactly what the code does.

What you get

  • Who visited, what they read, and what they tapped: calls, texts, bookings, form sends
  • How fast the site really loaded for real visitors, on their phones
  • Which search engines and AI assistants came by, which is how you know the work to be found is landing
  • A monthly report in plain English, emailed
The visitor dashboard: visit totals, a live United States map, a visitor list, and one visitor's page-by-page path with the actions they took
The visitor dashboard, shown with demo data. Every site we host gets one.

08 · We test things on our own sites before yours

Our research lab

Advice about websites changes every month and most of it is folklore. We keep a small research lab where we try a practice on our own sites first, measure whether it actually helped, and only then write it into the standard every client site is built and checked against.

It is also where we hold ourselves accountable. This website is built to the same standard we sell, and anyone can check it from the outside.

How to verify this site yourself

Fetch any page with JavaScript off and the copy is in the HTML. Read /llms.txt and /llms-full.txt. View source for the Organization, WebSite, WebPage, Breadcrumb, and FAQ structured data. Unknown URLs return a real HTTP 404. The www host redirects to the apex with a 301. HTML is never cached, hashed assets are immutable for a year, and HSTS is set. Core Web Vitals are reported by this page's own beacon, and search and AI crawler visits are logged at the edge.

What it means for you

  • Nothing changes on your site because somebody read a blog post
  • Every website is built and checked against a written standard, and the standard is public
  • Your site is re-checked regularly, and we fix what drifts
  • The research is published, so you can read what we base decisions on
the lablabs.behindyouhospitality.com
the standard
version 1.0 · six areas · every build checked against it
research
5 articles published
checks
every hosted site, regularly
measured against
Google Search Console and real visitor data
policy
test it, prove it, then use it

Also

Other things people ask us for.

Fifteen-plus years of running operations means we get asked about more than websites. These are the common ones.

  • Point-of-sale and payments

    Authorized reseller for SpotOn, Square, and Clover. We set up the register, the card processing, and the online ordering so they match how you actually operate.

  • Connecting the tools you already use

    Your booking system, your accounting software, your email, your website. We make them talk to each other so nobody retypes anything.

  • Custom software

    Ordering portals, staff schedulers, customer portals, internal tools. Built around how your business runs, not the other way around.

  • Google Business Profile and local presence

    Your listing, your reviews, your business email, and the details that make you show up when someone nearby searches.

  • Straight advice on technology

    Which tools to keep, which to drop, and what you are paying for that is not serving the business. We do not sell what we recommend, so the advice is independent.

  • A look at how the operation runs

    Where the time goes, where the money leaks, and which three things would change the most. Written up plainly, with numbers.

Websites are priced flat on the Websites page. Customer systems, dashboards, AI assistants, and custom software start with a conversation and get their own written quote.

Behind you.

Want this behind your business?

Start with the free report card, or book thirty minutes and tell us what is slowing you down.

Or start with the free website report card. A real person answers either way, usually the founder.