Kansas City · Digital infrastructure for businesses
We don't just build websites.We build the digital infrastructure behind businesses.
Site Forge rebuilds your website through an eight-stage pipeline. A scoring engine grades how it converts and whether AI assistants can find you. A go-live engine moves your domain without breaking your email. Flat pricing, and you own all of it.
- html
- prerendered, every route
- crawlers
- Googlebot · GPTBot · ClaudeBot logged at the edge
- entity
- JSON-LD graph + llms.txt
- vitals
- LCP · INP · CLS from real visitors
- a11y
- WCAG 2.1 AA checks each release
- edge
- Cloudflare · HTML never cached · assets immutable
Every line above is checkable: fetch any page without JavaScript, read /llms.txt, or view source.
- Flat pricing
- From $995. $50/mo hosting. No contracts.
- Ownership
- You own the code, the domain, and the data.
- Email safety
- Parity gate on MX, SPF, DKIM before every launch.
- Scored
- Every build graded by COS + DEO before you see it.
The platform
Products, not a services list.
Every site we ship is produced, scored, launched, and watched by systems we built and run on our own business first.
- 01Details
Site Forge
Automated website rebuild pipeline
Point it at a business's current website. It probes, scrapes, and audits what is there, then builds a hand-designed multi-page replacement and proves nothing was lost.
- Probe, scrape, audit, build, polish, parity, gate, deploy
- Real content, real photos, verified reviews only
- WCAG 2.2 AA check and image, font, and header optimization on every build
- 02Details
COS + DEO
Two scores. Never combined.
Conversion Opportunity Score measures what a website leaves on the table. Digital Entity Optimization measures whether Google and AI assistants can find, understand, and recommend the business.
- Multi-page crawl, review placement, contactability, mobile, entity clarity
- Structured data, crawlability, llms.txt, answer readiness
- Free report card on the Websites page, by email, in plain English
- 03Details
Go-live engine
Cutover that never breaks email
Launching a site should not take down a business's inbox. The engine copies every DNS record, checks mail records against the originals, and refuses to proceed on a mismatch.
- Deterministic: no AI in the loop, same result every run
- Hard parity gate on MX, SPF, and DKIM before the switch
- Your only step is pasting two nameservers, and it is reversible
- 04Details
Analytics + crawler visibility
First-party, on every site we host
Who visited, what they read, what they tapped, how fast the page really was, and which search and AI crawlers came by. No ad trackers, no cross-site tracking.
- Sessions, page journeys, intent clicks, Web Vitals from real visitors
- Edge log of Googlebot, Bingbot, GPTBot, ClaudeBot, PerplexityBot
- The same beacon runs on this page
- 05Details
Agentics
The admin work, handled before you get in
Every business has work that has to happen but does not need a person's judgment: reading what came in overnight, sorting it, writing the first version of a reply, moving a record between systems. Agents do that on a schedule and leave a log.
- Inquiries read, sorted, and turned into a draft your staff approves
- Information kept in sync across the tools you already use, without retyping
- Monitors that flag a problem before a customer finds it
- 06Also: the Digital Standards Lab, custom software, integrations, POS and payments.The full platform
How Site Forge works
Eight stages. Every build, the same way.
A rebuild is not a designer opening a blank template. It is a pipeline that reads what a business already has, rebuilds it properly, and proves nothing was lost before anyone sees it.
Artifacts shown are representative of a typical fourteen-page rebuild. Every number is produced by the stage that prints it.
01Probe
Ranks retrieval strategies and fingerprints bot-walls before a single page is fetched. What worked for a host is remembered for next time.
$ strategy: direct-fetch · bot-wall: none · lessons: 1 reused
02Scrape
Every page, image, review, and business fact from the current site. Wix, Squarespace, WordPress, Shopify, Square Online, and generic builds.
$ pages: 14 · images: 61 · reviews: verified aggregate only
03Audit
Inventories the full link graph: routes, phone numbers, socials, maps, forms, and images. This becomes the contract the rebuild has to honor.
$ routes: 14 · tel: 2 · forms: 1 · socials: 3 · maps: 1
04Build
A hand-designed, multi-page replacement with the business's real content and photos. Only reviews that actually exist. No stock testimonials, ever.
$ pages: 14 · design: one accent, two faces · schema: LocalBusiness
05Polish
Image pipeline (AVIF and WebP, correct dimensions, no layout shift), self-hosted fonts, caching and security headers, smooth scroll and reveals.
$ images: -75% bytes · fonts: self-hosted · headers: CSP, HSTS
06Parity + accessibility
Proves the rebuild preserves every affordance from the audit and passes a WCAG 2.2 AA check. A single miss fails the build.
$ parity: 0 misses · wcag: 0 level-A issues
07Gate
Deploys to a private preview behind an access code, blocked from crawlers, with a plain-English list of what we noticed on the current site.
$ preview: gated · noindex · crawlers: blocked
08Go live
Deterministic cutover: DNS replicated, MX, SPF, and DKIM checked against the originals, nameservers switched, everything verified.
$ dns: 11 records copied · email parity: pass · status: live
Why Behind You
Instead of Wix, Squarespace, a freelancer, or another agency?
The differences are structural, not stylistic. Here is where each option actually lands.
Who owns the code and design
- Behind You
- You. Design, code, domain, data. In writing.
- Site builders
- Stays on their platform
- Freelancer
- Varies; ask who holds it
- Typical agency
- Often licensed, not owned
Price model
- Behind You
- From $995 flat, quoted first. $50/mo. No contract.
- Site builders
- Monthly, forever
- Freelancer
- Hourly or per project
- Typical agency
- Project fee plus retainer
If you leave
- Behind You
- Every file and login handed over, free
- Site builders
- The site stays behind
- Freelancer
- Depends on the handoff
- Typical agency
- Depends on the contract
Your email during launch
- Behind You
- Go-live engine: MX, SPF, DKIM parity gate before the switch
- Site builders
- Your problem to manage
- Freelancer
- Manual DNS edits
- Typical agency
- Manual DNS edits
Search engines and AI assistants
- Behind You
- Prerendered HTML, JSON-LD graph, llms.txt, scored by DEO
- Site builders
- Template markup
- Freelancer
- Varies
- Typical agency
- Varies
Analytics
- Behind You
- First-party sessions, intent, Web Vitals, crawler log. No ad trackers.
- Site builders
- Basic page views
- Freelancer
- Google Analytics if set up
- Typical agency
- Google Analytics, usually
Accessibility
- Behind You
- WCAG 2.2 AA check on every build
- Site builders
- Template dependent
- Freelancer
- Rarely audited
- Typical agency
- Sometimes audited
After launch
- Behind You
- Text the people who built it. Unlimited edits.
- Site builders
- Help center
- Freelancer
- If they answer
- Typical agency
- Ticket queue, capped revisions
Builders and agencies do good work for plenty of businesses. The rows above are about what you are left holding when you want to leave, launch, or be found.
Case study
Problem. What we discovered. What we built. Result.
The same four questions, answered for every project. Here is the flagship.
Flagship · Auto and boat detailing, Kansas City
Branded Detailing KC
A Wix site, a third-party booking system, Google Workspace email, and a business that lives on its phone. Everything had to keep working through the switch.
Problem
The old site was slow on phones, the pricing on it had drifted from the booking system, and the owner wanted to move to a site he owns without any risk to the inbox customers use to reach him.
What we discovered
- Prices on the site were behind the booking system on every ceramic-coating tier, so the site was quoting the wrong numbers.
- Reviews (4.9 stars, dozens of them) were buried; the first thing a visitor saw was a stock-style hero.
- Domain registrar and DNS host were different companies, which matters for a safe cutover and is easy to get wrong.
- No SPF or DMARC records on the email domain.
What we built
- Hand-built multi-page site produced by Site Forge: services, ceramic coating, paint correction, boats, tint, PPF, FAQ, contact.
- Image pipeline (AVIF and WebP with correct dimensions), self-hosted fonts, security and caching headers, branded 404, sticky mobile call and book bar.
- FAQPage, Service and Offer, and Breadcrumb structured data; a review funnel tied to the verified Google listing; Web Vitals measured from real visitors.
- Go-live through the engine: DNS replicated, MX and DKIM copied, SPF and DMARC added, parity gate passed, nameservers switched.
- Afterwards: a 3D tint and paint-protection visualizer.
Result
- Live on the client's own domain since July 2026, on hosting he owns, with the demo subdomain retired.
- Email never went down. The parity gate checked MX, SPF, and DKIM before the switch.
- Pages roughly three quarters lighter after the image pipeline, measured before and after the polish pass.
- Ongoing edits by text: reviews refreshed, new services and photos added, pricing kept in sync with the booking system.
Pricing
Flat, in writing, and you own the result.
From $995
Website build, one flat price
Quoted in writing before any work begins. A clean five-page site for a service business starts here; more pages or features move the number, never a surprise.
$50/mo
Hosting and care, no contract
Cloudflare hosting, security, uptime monitoring, first-party analytics, unlimited edits to the site you have, and free UI upgrades as our builds improve.
Yours
The design, code, domain, and data
Written into the agreement. Leave any time and every file and login is handed over at no charge.
Behind you.
Most businesses run on a stack nobody designed.
Bring us the site, the spreadsheet, the tool that almost works. Thirty minutes with the founder, and you leave with a straight answer on what we'd build and what it costs, in writing.
Or start with the free website report card. A real person answers either way, usually the founder.